Mending the Broker - Carrier Relationship

Recently, systems have been designed to connect the carrier directly to the shipper, which initially, sounds like a revolutionary concept. However, this can quickly complicate operations for every link in the supply chain, especially carriers. This raises the important question, why are brokers important for carriers to use?

Brokers, like carriers and shippers, are transportation professionals. They know how to handle blind shipments, dry and liquid products, food-grade, temperature-sensitive, hazmats and various modes of freight. Their extensive industry knowledge and expansive network allows them to be a great resource for seeking load opportunities and customers. Their book of business is vetted, which makes their customers’ freight reliable to transport. Carriers who choose to transfer the responsibility of searching for loads onto a trusted broker will free up their time, allowing them to focus on the very essence of their job, which is to safely drive their truck. The less time carriers search for loads leads to more miles driven, which ultimately, puts more money in a carriers’ pocketbook.


Communication is key, especially when it comes to the fast pace of the freight industry. Brokers understand that keeping open lines of communication is vital, therefore, are ready to hit the phone at any time. This creates trust and transparency for all parties involved. In addition, brokers handling the majority of the communication frees up more time for the carrier, as well, allowing them to focus more on the road and less on the incoming calls from shippers.

Brokers also prepped to pivot accordingly when the unexpected occurs. The transportation industry is volatile, which makes it that much more important to have another logistics professional to work alongside you to help navigate the twists and turns. Brokers are equipped to handle the unexpected due to their substantial knowledge and network connections.


While eliminating the middle-man is a trend, it is important to remember that the middle-man was created for good reason. For decades, brokers have held an immeasurable importance and place in the transportation industry. At FreightWeb, we take great pride in connecting trusted brokers with carriers to streamline and optimize freight. To learn more about how you can get started in FreightWeb’s broker-carrier operations, please contact will@myfreightweb.com.

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